Digital Marketing and Data Analytics Expert
Leader in digital marketing and data strategy with 14+ years driving global growth across omnichannel campaigns - $250M in ad spend managed. I develop and execute high-performing strategies powered by data-driven analysis, automation, and a data-first system that transforms insights into measurable business impact.
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Services
NO BS MARKETING. JUST RESULTS. Every marketing campaign starts with a deep understanding of the details and technicalities of what you do, backed by data. I craft marketing strategies that work with complete digital marketing know-how in mind. NO complicated metrics, NO flowery words. Just you and your ROI.
Strategy
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Full-funnel planning and forecasting to help you scale profitably and make smarter growth decisions.
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Strategic budget allocation and media mix modeling to maximize ROI and ensure every dollar we spend drives measurable impact.
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Data-driven optimization across channels to scale what works and cut wasted spend.
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Choose from Growth & Performance Marketing, ABM & Targeted Marketing, or Product & Lifecycle Marketing — all built on an omni-channel, data-first foundation.
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Paid Media Buying
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High-performing, adaptive paid media campaigns across well-known and emerging platforms.
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Utilize Meta, Google, TikTok, LinkedIn, Microsoft, X, Pinterest, etc. Programmatic ads like DV360, AdRoll, and Unity Ads for playable app experiences.
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Tailored, multi-channel recommendations to maximize your reach, engagement, and ROI with every campaign.​
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Adaptive budget management for campaigns of all sizes, leveraging $250M+ in ad spend experience.
Consultancy
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Marketing and business tech stack audits to uncover growth gaps and hidden opportunities.
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Improve user experience and conversions through Conversion Rate Optimization (CRO) insights.
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Evaluate funnels, UX, and customer journeys to remove friction and boost engagement.
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Provide actionable, strategic guidance to align your team and business goals for measurable results.
CRM & Automation
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Personalized, data-driven, and automated workflows powered by AI that save you time, reduce repetitive manual tasks, and streamline marketing, growth, and customer relationships.
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Email and SMS campaigns that nurture, convert, and retain your audience effectively.
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Segmentation, lead scoring, and lifecycle design to increase engagement and loyalty.
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End-to-end system integration across sales, marketing, and support platforms for seamless operations.​
Analytics & Business Intelligence
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Automated dashboards that simplify complex data and make it actionable for your team and stakeholders.
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Data warehousing and ETL to unify data across platforms and ensure consistent reporting.
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Deep analysis of marketing performance to reveal which channels are truly driving results.
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SEO analysis and research, including keyword and competitor insights, to uncover growth opportunities and optimize organic performance
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Sales Funnel & Web Design
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Funnel mapping and user journey design to guide your prospects from awareness to conversion.
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Web CRO strategies that optimize landing pages, forms, and user flows to increase revenue.
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High-converting funnels that scale and deliver measurable revenue growth.
- Behavioral analytics to validate your web design, copy, and experience decisions.
- Not just visuals. Data-driven approach in designing based on your customers’ intent and wants.
Case Studies and Testimonials
"Feedback is the breakfast of champions"
Ken Blanchard
Violet Diamanti - Race MCIM MPMA - United Kingdom
"Allan drove our IBM Rail Paid campaign with methodical planning and execution, we ended up increasing our pipeline and user engagement in the US by 20% - a feat that is notable since the rail industry is very niche for the software we provide. I highly recommend Allan for any role that requires a blend of analytical prowess and teamwork, hard work, and an amazing personality. Allan is just amazing."
Nick Price, VP of Marketing and Sales - United States
"Allan Sumagui is the real deal. From marketing, content creation, website development, E commerce and more. He is competent, confident in his strategy, and thinks very quick on his feet. He is an amazing strategist and uses real time data and metrics to identify problems and finds areas to amplify sales. A true LEGEND. See you on our next project"
Barry Yu - UI/UX Designer - SEA
“Allan guided me through Google Ads with exceptional clarity and patience. As a designer new to digital advertising, I found his expertise and straightforward explanations invaluable. He provided practical insights into campaign setup, targeting, and optimization, making complex concepts easy to grasp. Allan’s responsiveness and strategic insights were invaluable, and I’m grateful for his support. Highly recommended for anyone looking to excel in digital advertising!”
